Core Technical Signal
Google has made specific changes to its Merchant Center product data specifications, including the addition of new shipping attributes such as handling_cutoff_time and minimum_order_value, as well as a new video_link attribute. The shipping attribute now includes sub-attributes loyalty_program_label and loyalty_tier_label to allow merchants to specify loyalty shipping benefits for individual products.
Where to Find the Primary Source
The primary source for these changes is not directly linked in the article, but it is mentioned that Emmanuel Flossie posted more about these changes on LinkedIn. The original announcement is likely to be found on the Google Merchant Center blog or documentation.
The Structural Shift Frame
Google’s Merchant Center updates reflect a shift from basic product listings to enhanced product experiences, incorporating shipping benefits, product videos, and high-resolution images.
Early Warning — What To Do First
Merchants should review their product data to ensure compliance with the updated specifications, particularly the new shipping attributes and video link attribute. They can start submitting videos using the video_link attribute now, but should be aware that serving and policy validation will not begin until June 30, 2026. Additionally, merchants should check their image sizes to ensure they meet the new minimum resolution requirement of 500x500 pixels, which will be enforced starting January 31, 2027. They can use tools like Google Merchant Center to update their product data and monitor for any issues or warnings.