The Data Point

The OpenAI blog mentions that ChatGPT can be used to gather sources, analyze information, and create structured, citation-backed insights. However, the source does not provide specific statistics or findings.

Why the Algorithm Does This

The mechanism behind ChatGPT’s research capabilities is not explicitly stated in the source. However, it can be inferred that ChatGPT’s ability to understand and generate human-like text enables it to aid in research tasks such as source gathering and citation creation.

The Creator / Developer Play

GEO practitioners can utilize ChatGPT to create high-quality, citation-backed content. This can be achieved by using ChatGPT to research and gather sources on a specific topic, and then using the generated insights to create authoritative content.

What the Research Doesn’t Cover

The source does not provide information on the sample size, methodology, or time period of the research. Additionally, the source does not mention which AI engines were studied or compared. The geographic scope and time window of the research are also not specified.